synapse(s).

This is a WordBowl first: A retelling of a story originally posted in 2014. I recently participated in a literary event at NYC’s legendary KGB Bar, and in preparation for my reading of tech-related stories, I reworked the original “synapse” as my opening piece. Let me know what you think. Happy Reading! 

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synapsebowl

The point at which electrical signals move from one nerve cell to another.

Origin: New Latin synapsis, from Greek synapten “to fasten together”

Word credit to Chis Brake of the eponymous entertainment talk radio show and podcast streaming from Indianapolis http://chrisbrakeshow.com/

Going Old School: Sazerac with an Absinthe sidecar

Going Old School: Sazerac with an Absinthe sidecar

First flirtation with technology began with a suggestive note wedged into my locker by a heretofore casual buddy M, followed by an illicit rendezvous in the computer lab known to be empty between First Period (M’s class) and Last Period (mine). Fumbling initial attempt to access what M called a mainframe and, once in, copy M’s program, tweak, save under my name, day’s assignment complete before I slid into my seat for roll call.  We snuck glances at each other, suddenly shy, smiled. Bonded by this audacious act, we needed no words. Still, M leaned in, breath tangy, whispered so now could you write my Great Gatsby paper for me?

We slipped surreptitious from the room, first M then, after counting to sixty to avoid suspicion, me, face flushed.

“Hacker” not yet in our lexicon, “hack” a term for the talentless, people who produced low-quality work or quit because they lacked the right stuff.

We had given computing class a shot, playing it straight, but weeks of basic BASIC instruction resulted only in dot-matrix printouts of numerical patterns: boxes, circles, ghosts. It appeared we would go no further than to make not-so-pretty pictures, although when spring hit, just shy of graduation, we learned to create computations, write programs that calculated actual mathematical results, which hinted at some powerful, if not exactly profound, alchemy.

toby'smechanicmagic

Mechanics behind the Magic: Toby’s Estate Coffee

This  trade of access to his programming for access to my writing — which may have been frowned upon had school administrators caught wind — was in today’s business parlance a savvy practice of “maximizing our resources” or “leveraging our respective core strengths”. We were ahead of our time. We were living the future.

In retrospect, I might have chosen more wisely, become the lead technologist, made him the English Lit guru. Had I known what those 1s and 0s would wreak.

I was bewitched by this computing backdoor, a function that bent time and space, allowed me to explore the landscape of a novel while my classmates tippytippytapped on their keyboards. I escaped the classroom confines for nearly an hour, returned to reality as the bell rang, a weekday Tesseract.

The worlds conjured by coders still decades in the future, the future which is now our society’s past, our ever-iterating present. It was beyond my ken to envision worlds erected out of numbers instead of letters, fabricated not by authors but by engineers and profiteers.

Serious coffee. Serious edit.

Serious coffee. Serious edit.

Flash forward, Bay Area, early 1990s, the emerging tech wave cresting-to-boom, me at a magazine start-up covering all that emerged from Apple’s campus on 1 Infinite Loop. We styled ourselves mavericks, us Macintosh advocates, the fashionable underdogs in the Great PC Wars. We evangelized the virtues of our closed operating system — a pure play, no glitchy underlying DOS — and we were design-smug about our hardware, too.

Boilermaker Round Two

Boilermaker: Round Two

We traded tech tips — tricks to unlock hidden software Easter Eggs, keystroke shortcuts — the talk of tech still about tech itself, even as the hedonism of the first IPO era loomed and “tech tips” became synonymous with Wall Street trades.

Even before the commercial internet, we were plugged in, wired, connected. Our rarified air crackled with possibility, all possibilities, radiating out from our Bay Area epicenter. Casual conversations over hoppy IPAs sparked sideline projects, engineering equivalents of garage bands. For the guys, that is, the programmers, the ones who wrote the code. We women, peripheral people — regulated to PR, CSM, marketing — until we were needed to write their stories.

 

Boilermaker has hacked the craft cocktail scene, how else to explain their seriously top-shelf concoctions served with seriously unpretentious flare? Bonus points to this East Village bar for boasting an ENTIRE MENU of Boilermakers and extending their oh so easily rationalized as the-more-you-drink-the-more-you-save Happy Hour specials ’til 8pm.

All that Happy Hour writing required some serious next-day editing, so I settled into a widow seat at Toby’s Estate, the Brooklyn-based roaster who has (thankfully!) opened a Manhattan outpost in the West Village.

If you’d like to revisit the original “synapse.” post, click here.

synapse

 Do you have a word for WordBowl? Use the form below! I look forward to diving into your word world!

elixir.

WordBowl Wednesday Reprise in honor of Colman Domingo’s birthday (HappyHappy!). Colman’s WordBowl Word, ELIXIR, proved challenging: an ancient term for a substance that could transform metal into gold or prolong life indefinitely, what could be a modern equivalent?

Originally written a year ago as he decamped NYC for London, this post is hitting as he flys off to shoot Season 2 of FEAR THE WALKING DEAD. As of last season’s cliffhanger, he is not yet a zombie…

Speaking of the dearly departed, two of the three establishments featured in this story are no longer part of the vibrant downtown Manhattan scene. RIP. 

On the eve of his departure to London for a limited engagement of his award-winning solo show, A Boy & His Soul (Tricycle Theatre) and to reprise his Tony-nominated role in The Scottsboro Boys (Young Vic), WordBowl Word-of-the-Day “elixir” from

Colman Domingo

Actor. Playwright. Director. Photographer. Collaborator. Creator.

ElixirWord

Fingers dancing, racing, drumming syncopating — almost, close — to the bombastic beats in his brain, crazy code streaming, screaming from his fingertips, he is in the zone, the Matrix, he is the Matrix, master, architect, builder, creator, executor.

He can’t type fast enough, he will go faster, faster, his head and his computer one beating organism. He barely, briefly pauses to throw back his spiked Red Bull, tepid and sickly slicking down his throat, chin. ClickClackClicketyTap. Focused. Clear. KILLING IT.

Way better than the skid-skittery of his last Adderall stint, this new stuff, this mixing of Old/New, this all-nighter in the company bullpen, solo flying, solo dancing with the pressure on — big money meet in the a.m. — he is ON, he is SHIT.

Nooooooooooooooooshittyshitshit.

OLOROSO SANGRE TRABEJADERO Sherry, elixir of the gods, a vacation to Spain without leaving the barstool (The Beagle, nyc)

OLOROSO SANGRE TRABEJADERO Sherry, elixir of the gods, a vacation to Spain without leaving the barstool (The Beagle, nyc)

Stop. He has not Lost It. Back up. Review. Line by line. Scan. See. Eliminate. Edit. Fixityfixfix. Stop. Crack the whole thing wide open. Follow the trail, follow the trail, follow the code, get inside the code, imbue the code with his secretsauce, chase himself down the rabbit hole all the way to Wonderland, find it, FOUND IT, the kernel, the essence, the key to NEXT, the frontier beyond Web 2.0, even 3.0, this is Fourth Dimension shit. Shift the course of human interaction, evolution. Fundafuckingmental.

And his code, clean, a sparkling stream.

He shouts into the void, Oh HELL YEAH. He needs to wii or drum, both of which are available at his apartment, but he has been cited — multiple citations — neighbor complaints, those J.O.B. nine-to-fivers objecting to his unregimented bursts of stimulation, inspiration.

As if the gods, the muses, punch a timeclock.

When this hits, he’ll buy the building, kick them all to the curb. Fill it with people like him. He high-fives an invisible friend, champion. Himself.

This is REVOLUTION, they will usher in a whole new way to engage, absorb information. Jack-streamed into the bloodstream, the infostream.

LEMON VERBENA SAZERAC (oh-so-subtle iteration of the classic) at Saxon & Parole

LEMON VERBENA SAZERAC (oh-so-subtle iteration of the classic) at Saxon & Parole

The ultimate algorithm, every moment of interaction exclusive to you, encasing you in a sentient bubble, sensing and synthesizing data, bespoke knowledge, interactivity not just tailored to but designed for your specific needs, tastes, desires, both articulated and innate.

Texts his co-founder, sleeping in preparation for the big meet tomorrow — today? —with the potential new VCs, because this is the forshizzleshit.

Times like this he wishes he smoked.

Dashes to the kitchen for a beer, keg tapped out, nothing in the fridge as they await the bridge financing to take them to the other side and he has done it, DONE IT, you-centric Nirvana and whoever — his co-founder, the Board, the VCs — will figure out the monetization shit cuz this is MIDAS.

Forget the Fountain of Youth, immortality. This life, this mortal life, with you at the center, served by data as acolytes once served the gods.

God of You. Served by the stream.

He sits down. Thrums thumbs against thighs. Pours himself back into the flow, coding towards You-topia.

The (hand)writing of “elixir” required inspirational cocktails at Saxon & Parole (on the Bowery, nyc) & some stimulating sherry at The Beagle (Yes, again! There’s cocktail alchemy going on behind the bar) as well as superlative caffeine at Bowery Coffee

Bowery Coffee

Bowery Coffee

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σύμπαν

On the eve of my annual Southern Sojourn, a #ThrowbackThursday reprisal from last summer’s missive scribbled between Sazeracs and Hushpuppies. 
Interested in playing WordBowl? Send me a word! Click HERE.
Greek

After an unanticipated summer semi-hiatus, we return to our regularly scheduled WordBowl story programming with a high-concept Greek term — and our first WordBowl to be written in a city other than NYC — which literally translates as:

Screen Shot 2014-08-04 at 8.47.51 AM

But a more accurate interpretation —courtesy of Dancer*Dreamer*Daredevil Dimitra D. — refers to the “something beyond” our universe (and, perhaps, our understanding)

sazerac

Birthplace of a beauty: The Sazerac Bar

Berkeley Hills, mid-1990s, Bay Area barreling towards the end of a century, me hurtling towards thirty. “Start up” not yet a noun, “IPO” not yet a business plan, e.mail addresses more perceived company perk than assumption. First hints of our mobile future, Internet connections still tethered to a physical location, we roadwarrior vanguard hauling laptops, modems the size of suitcases, weighty with import.

A couple-three years into my technology magazine publishing career, straddling what would soon become Old Media and New Media, I sat on the deck of the home I rented from a film producer friend awaiting the ideal real estate conditions to sell, sipped Bonny Doon Cigare Volant from a proper wine glass, looked out at a view framed by redwoods, Bay Bridge traffic twinkling, San Francisco a shiny toy for the taking. A family of deer frolicking amongst the unkempt foliage, me amidst the detritus of an impromptu dinner party arranged between giddy colleagues via our new walkie-talkie Nextel company phones. I raised my glass, a solo toast.

Chicory coffee, French Quarter

Chicory coffee, French Quarter

As a young girl, I went along with the usual group imaginary play: stuffed animal hospital, school, war. I tended to eschew playing “house” as my real life family —omnipresent babies squawking and parents battling against, settling into, an armistice of compromised dreams — disabused me of any aspirational notions. Alone, my “let’s pretend” scenario an amalgamation cobbled from memories of our once-upon-a-time nomadic baseball years, Disney musicals, whatever book I most recently devoured, my parents beloved 1930’s screwball comedies and 1940’s noirs. My dreams in black and white, witty women, dapper men, pristine apartments, balconies with sweeping vistas, cocktail parties with friends who performed on Broadway or wrote for newspapers, jobs I equated with the Big City, before “career” entered my consciousness. An elegant world far, far away from our insular Southern town where kids grew up marry their kindergarten classmates, leave their parental home for another in the same or neighboring neighborhood, content with the known.

In my scenario, I would tesseract at will.

It had not occurred to me to factor love into the equation — another story, folks, another time — I instead romanticized career, compatriots. “Louie, I think this is the beginning of a beautiful friendship.”

I discovered the working world — despite rush-to-publication highs, goal achievement bragging rights — was populated by the mundane, spreadsheet entry errors, advertising copy typos, trade show delivery snafus, personnel political dramas, wonky code. A tide of mundane swelling, ebbing, a trail of inconsequential debris in its wake.

De la Louisianne in NYC

De la Louisianne in NYC

On my hilltop perch, swirling a wine so leggy it leapt from the glass, I toasted to achieving my childhood fantasy: fabulous city, fabulous career, fabulous friends, hosting parties in a fabulous (albeit rental) home with a fabulous view. I was twenty seven years old, the age my father retired from Major League Baseball.

I groped for bigger dreams.

Startling, to wonder if I had reached the limits of my imagination at the precise moment an avalanche of tech innovation was clear-cutting historical assumptions, proving perceived limits merely a human mental construct.

Instinct insisted there was more, beyond, but I lacked language for the longing.

Screen Shot 2014-08-04 at 8.52.17 AMHow appropriate to contemplate such a layered word in such a historically layered city, and that the piece required additional work somewhere beyond.  The initial notes for this story scribbled in the Sazerac Bar at the Roosevelt Hotel — reputably the birthplace of this notoriously storied cocktail — in the French Quarter, New Orleans. I began writing this piece fueled by chicory coffee at PJ’s, also in the French Quarter, steps away from St. Patrick’s cathedral. The sacred and the profane occupying the same space in this town, New Orleans it’s own special universe. Editing took place with a De la Louisane at bespoke cocktail haven Attaboy on the Lower East Side, Manhattan. 

Do you have a word for WordBowl? I would love to see it! Click HERE.

baleful.

“Baleful” courtesy of Debbie Kovacs:

Editor. Adventurer. Pioneer of the possibilities (and risks) of software-meets-storytelling.

IMG_3013

STOP WHAT YOU ARE DOING, GO SEE WHAT GOOGLE THINKS IT KNOWS ABOUT YOU screamed across the social stratosphere, a link to access your Google profile, the basis of their vaunted ad-serving model. I was curious. Or procrastinating. I clicked: Male, 27-34 years old, two kids, New York City.

Only one of these characterizations is true.

PRINTING PRESS cocktail at The Up & Up

PRINTING PRESS cocktail at The Up & Up

LOOK BACK Facebook commanded, celebrated “our” Decade of Sharing — their platform on which we shared our lives and they in turn shared our data with others, minting money in the process — with a slideshow retrospective of selected status updates. The one foisted upon me opened and closed with my former Significant Other, framed in curiously wan achromatic balloon GIFs and set to tinny orchestral flourishes. My abruptly Dead Ex who eschewed social media entirely, those snapshots I uploaded in our first heady years — Argentine wine country vacation, Newcastle castle wedding — the only digitized photos posted of him anywhere, ever, buried so deep in my feed I had nearly, gratefully, forgotten. Until this self-congratulatory commemoration sprung from some brand marketing brainstorm, executed in code jockey sprints overseen by a ship-date sweating product manager, dredged up these superlative-seeming moments along with more benign memories, a randomized montage, a haphazard mash-up that aspired to curated mix-tape cult status.

What fairy tales an algorithm can spin.

Editing at Spreadhouse

Editing at Spreadhouse

Makes you reconsider all these multi-billion dollar market capitalizations, ostensibly tech valuations, but essentially based on you, us. We fickle, fragile, willful, capricious creatures who click and surf and post and swipe and comment and stream and purchase. And, occasionally, exist offscreen.

Code once referenced human principles, beliefs, morality, ethics. Is there a Code of Code? Code blazes new trails, hack roadblocks, lays waste to legacies, indiscriminate. Almighty Code with the omniscient view of everything — words, music, images static and moving — as a string of symbols, discrete functions, modules to be stacked, optimized, scaled. Enter the Money Men, the Marketeers, the stock market subsidized drive to classify consumer intent, divine meaning, derive a measurable, monetizable outcome from every pixelated interaction. Our fingertip actions dissected, decrypted, patterned post-facto, fed into the formula that is the price of free.

The view while procrastinating at Spreadhouse

Spreadhouse: The View

Social conversations systematically analyzed, categorized. Searches whittled to Google AdWords, Key Words, words ripped out of context,solitary soldiers in the War for Attention, pitted against each other in popularity contest, hashtag death matches. Language stripped of nuance, parsed past the point of poetry.

What wonders technology has wrought, this Golden Age of human connectivity, accessibility, participation. This personalized, on-demand world of virtually limitless information, content abundance. But as the once-upon-a-time stories forewarned, all magic comes with a price.

LONG AND DANGEROUS SLEEP - a cautionary cocktail?

LONG AND DANGEROUS SLEEP – a cautionary cocktail?

We chortle over predictive text misfires, tell cautionary tales of posting ill-advised photos, consider less the ramifications the ubiquitous login, the accesses to access, or an idle click, a gratuitous like-heart-pin, an inadvertent swipe. Our real-world usage — not to be confused with “user stories”, the scenarios run by UX specialists — recorded, reported, data to populate the databases. Presumed preferences purchased via programmatic advertising auctions, or stored in a pixilated equivalent of cryogenic freezer, banked for birthing the next generation of advertising, sponsorship, branding.

Our lives every increasingly mitigated by behind-the-screen processes fueled by great gushes of data twinned with market capitalization zeal in pursuit of the Holy Grail, a dizzying ever-upward market trajectory, a perpetual motion machine, the Algorithm of Everything.

The writing's on the wall at The Up & Up

The writing’s on the wall at The Up & Up

Ruminating on a word with such powerful connotations, I opted to write at in spots helmed by folks I know from their previous establishments where I spent many an hour writing WordBowl pieces. For cocktails, I headed down to  The Up & Up, the West Village subterranean spot from the former owner/operator of dearly beloved, lavishly awarded, much missed The Beagle. For caffeine, I visited Spreadhouse Coffee, a chill spot on the Lower East Side run by one of my go-to coffee gurus, offering vegan goodies baked by the uproariously creative @CakeTheivesBakery. 

Do you have a favorite word? A word begging to tell a story? Send it along:

synapse.

 Would you like to play WordBowl? Click here!

synapsebowl

The point at which electrical signals move from one nerve cell to another.

Origin: New Latin synapsis, from Greek synapten “to fasten together”

Word credit to Chis Brake of the eponymous entertainment talk radio show and podcast streaming from Indianapolis http://chrisbrakeshow.com/

Going Old School: Sazerac with an Absinthe sidecar

Going Old School: Sazerac with an Absinthe sidecar

My first flirtation with technology, in the way of many a tumultuous love affair, an experiment born out of boredom. My buddy M, the instigator, leaving a note in my locker, the subsequent successful attempt to access the computer lab “mainframe”, copy M’s program, tweak, submit as my computing assignment, utilize the remainder of my last period class to crank out a second English Lit paper for M to riff off of, or read a novel for extra credit.

“Hacker” not yet in our lexicon, “hack” a term for the talentless, people who produced low-quality work or quit because they lacked the right stuff.

We embarked on this test-turned-habit a few weeks into our senior year, after our basic BASIC instruction resulted in dot-matrix printouts of numerical patterns: boxes, circles, ghosts. It appeared we would go no further than to make not-so-pretty pictures, although when spring hit, just shy of graduation, we learned to create computations, write programs that yielded actual mathematical results, which hinted at some powerful, if not exactly profound, alchemy.

toby'smechanicmagic

Mechanics behind the Magic: Toby’s Estate Coffee

The buddy system M and I developed, a trade of access to his programming for access to my writing — which may have been frowned upon had school administrators caught wind — was in today’s business parlance a savvy practice of “maximizing our resources” or “leveraging our respective core strengths”. We were ahead of our time. We were living the future.

In retrospect, I might have chosen more wisely, become the lead technologist, made him the English Lit guru. Had I known what those 1s and 0s would wreak. But I was story-obsessed, bewitched by this computing backdoor, a function that bent time and space, allowed me to escape classroom confines, explore the landscape of a novel, return to reality as the bell rang, a weekday Tesseract.

I gleefully dove down literary wormholes conjured by authors, the worlds conjured by coders still decades in the future, the future which is now our society’s past, our ever-iterating present. It was beyond my ken to envision worlds erected out of numbers instead of letters, fabricated by engineers and profiteers.

Serious coffee. Serious edit.

Serious coffee. Serious edit.

Flash forward, Bay Area, early 1990s, the emerging tech wave cresting-to-boom, me at a magazine start-up covering all that emerged from Apple’s campus on 1 Infinite Loop. We styled ourselves mavericks, us Macintosh advocates, the stylish underdogs in the Great PC Wars. Our operating system was pure, no glitchy underlying DOS, a software language that allowed us to focus on what we were computing, not our computer.

Although we were design-smug about our hardware, too.

Boilermaker Round Two

Boilermaker: Round Two

Compute we did, spreadsheets and graphs and graphics that would appear crude today but at the time were a source of pride. We traded tech tips — keystroke shortcuts, tricks to unlock hidden software Easter Eggs — the talk of tech still tech itself, even as the hedonism of the first IPO era loomed and “tech tips” became synonymous with Wall Street trades.

Casual conversations over fruity Cabernets, hoppy IPAs sparked sideline projects, engineering equivalents of garage bands. Even before the commercial internet, we were plugged in, wired, connected. Our rarified air crackled with possibility, all possibilities, radiating out from our Bay Area epicenter. We were a pulsing, pulsating fractal stretching ever outward, folding ever inward, infinite.

Boilermaker has hacked the craft cocktail scene, how else to explain their seriously top-shelf concoctions served with seriously unpretentious flare? Bonus points to this East Village bar for boasting an ENTIRE MENU of Boilermakers and extending their oh so easily rationalized as the-more-you-drink-the-more-you-save Happy Hour specials ’til 8pm.

All that Happy Hour writing required some serious next-day editing, so I settled into a widow seat at Toby’s Estate, the Brooklyn-based roaster who has (thankfully!) opened a Manhattan outpost in the West Village.

synapse

 Do you have a word for WordBowl? Use the form below! I look forward to diving into your word world!

σύμπαν

Interested in playing WordBowl? Click HERE.
Greek

After an unanticipated summer semi-hiatus, we return to our regularly scheduled WordBowl story programming with a high-concept Greek term — and our first WordBowl to be written in a city other than NYC — which literally translates as:

Screen Shot 2014-08-04 at 8.47.51 AM

But a more accurate interpretation —courtesy of Dancer*Dreamer*Daredevil Dimitra D. — refers to the “something beyond” our universe (and, perhaps, our understanding)

sazerac

Birthplace of a beauty: The Sazerac Bar

Berkeley Hills, mid-1990s, Bay Area barreling towards the end of a century, me hurtling towards thirty. “Start up” not yet a noun, “IPO” not yet a business plan, e.mail addresses more perceived company perk than assumption. First hints of our mobile future, Internet connections still tethered to a physical location, we roadwarrior vanguard hauling laptops, modems the size of suitcases, weighty with import.

A couple-three years into my technology magazine publishing career, straddling what would soon become Old Media and New Media, I sat on the deck of the home I rented from a film producer friend awaiting the ideal real estate conditions to sell, sipped Bonny Doon Cigare Volant from a proper wine glass, looked out at a view framed by redwoods, Bay Bridge traffic twinkling, San Francisco a shiny toy for the taking. A family of deer frolicking amongst the unkempt foliage, me amidst the detritus of an impromptu dinner party arranged between giddy colleagues via our new walkie-talkie Nextel company phones. I raised my glass, a solo toast.

Chicory coffee, French Quarter

Chicory coffee, French Quarter

As a young girl, I went along with the usual group imaginary play: stuffed animal hospital, school, war. I tended to eschew playing “house” as my real life family —omnipresent babies squawking and parents battling against, settling into, an armistice of compromised dreams — disabused me of any aspirational notions. Alone, my “let’s pretend” scenario an amalgamation cobbled from memories of our once-upon-a-time nomadic baseball years, Disney musicals, whatever book I most recently devoured, my parents beloved 1930’s screwball comedies and 1940’s noirs. My dreams in black and white, witty women, dapper men, pristine apartments, balconies with sweeping vistas, cocktail parties with friends who performed on Broadway or wrote for newspapers, jobs I equated with the Big City, before “career” entered my consciousness. An elegant world far, far away from our insular Southern town where kids grew up marry their kindergarten classmates, leave their parental home for another in the same or neighboring neighborhood, content with the known.

In my scenario, I would tesseract at will.

It had not occurred to me to factor love into the equation — another story, folks, another time — I instead romanticized career, compatriots. “Louie, I think this is the beginning of a beautiful friendship.”

I discovered the working world — despite rush-to-publication highs, goal achievement bragging rights — was populated by the mundane, spreadsheet entry errors, advertising copy typos, trade show delivery snafus, personnel political dramas, wonky code. A tide of mundane swelling, ebbing, a trail of inconsequential debris in its wake.

De la Louisianne in NYC

De la Louisianne in NYC

On my hilltop perch, swirling a wine so leggy it leapt from the glass, I toasted to achieving my childhood fantasy: fabulous city, fabulous career, fabulous friends, hosting parties in a fabulous (albeit rental) home with a fabulous view. I was twenty seven years old, the age my father retired from Major League Baseball.

I groped for bigger dreams.

Startling, to wonder if I had reached the limits of my imagination at the precise moment an avalanche of tech innovation was clear-cutting historical assumptions, proving perceived limits merely a human mental construct.

Instinct insisted there was more, beyond, but I lacked language for the longing.

Screen Shot 2014-08-04 at 8.52.17 AMHow appropriate to contemplate such a layered word in such a historically layered city, and that the piece required additional work somewhere beyond.  The initial notes for this story scribbled in the Sazerac Bar at the Roosevelt Hotel — reputably the birthplace of this notoriously storied cocktail — in the French Quarter, New Orleans. I began writing this piece fueled by chicory coffee at PJ’s, also in the French Quarter, steps away from St. Patrick’s cathedral. The sacred and the profane occupying the same space in this town, New Orleans it’s own special universe. Editing took place with a De la Louisane at bespoke cocktail haven Attaboy on the Lower East Side, Manhattan. 

Do you have a word for WordBowl? I would love to see it! Click HERE.

ratiocination.

Ratiocination means “the proposition arrived at by logical reasoning” or “the process of exact thinking” or “a reasoned train of thought”. WordBowl Word of the Day provided by the blogging force behind One of Thirty Voices.

 

ratio 

Logisticians, engineers, mathematicians: the original Silicon Valley pioneers staked their claim, threw up low-slung form-follows-function offices to house servers and people alike, charged with improving processor speed or the next leap in enterprise software.

 Problem solvers.

BRAVA ROYALE and "ratiocination" at Dream Baby Bar

BRAVA ROYALE and writing at Dream Baby Bar

The goal to increase worker productivity — engineers were “workers” before a new nomenclature transformed them into “team members” — approached with equal rigor. Logical, for a company to provide lunch. Eliminate the need to leave. Encourage employees to eat in front of their monitors. Or, least-optimal scenario, mingle with co-workers in the cafeteria. Next came the on-premise gym, to improve physical stamina for the all-nighters prior to product ship dates. Fully stocked kitchens for sustenance to code. Drop off dry cleaning service arrived. The HR perks matriculated into foosball tables, weekly Beer Bashes, Aeron chairs, the Friday roving cart stocked with wine, flowers, chocolates for last minute dinner party hostess gifts, dates, wifely apologies.

Everyone knew someone who knew someone at a company providing weekly in-office massages.

Business boomed, buildings begat “campuses”, the new seats of higher learning, temples of knowledge. Gave rise to a defining school of interior design, bold, bright, whimsical replacing vast seas of oatmeal cubicles.

Wall Street missed the first few, West Coast IPO blips. Then Netscape, and the overnight Silicon Billionaires. Wall Street would not miss again.

Margarita + Chopped Chilies = logical pairing at El Toro Blanco

Margarita + Chopped Chilies = logical pairing at El Toro Blanco

The marketeers arrived en masse. They extolled paradigm shifts and first-to-market strategies, touted page view rankings, tracked eyeballs as obsessively as their own stock options, referenced Marc Andreesson or Jim Barksdale or Kleiner Perkins as casually as film producers mentioning celebrity talent attachments. They registered the domain names of every thought that popped into their heads, issued press releases like trial balloons. Launch parties became an Olympics-worthy competitive sport.

The marketeers, they mastered virtuoso techno-marketing spoken word performances designed to dazzle, distract, Do Not Look at the Man Behind the Curtain. The unspoken, pervasive, Cardinal Rule: Do Not Ask (Ever, Ever) “But What Does It/You/They Actually Do? Because you either Got It, thus proclaiming you crossed the threshold of this awesomely unprecedented transformative era of perpetual innovation and prosperity, or you were dismissed as roadkill along the Information Superhighway.

Money, actual money, positive P&L, rendered meaningless, superfluous in this New Economy, the Tech Economy, the Venture Capital Economy, the Wall Street Economy, this universe in which valuation was king.

Up, up, up, as if it were the only direction. The biggest Series A, the highest-profile acquisition, the most successful IPO — was toppled by the next. Expectations defied logic.

bull...

bull…

For every Netscape or eBay or Google there came an array of spectacular flameouts: TheGlobe.comPseudo.comBoo.comFlooz.com. The laws of gravity applied. What goes up, most often, does come down. Buildings in San Francisco and Silicon Alley abandoned, bright-colored signage defaced with graffiti, empty Aeron chairs lined up like sentries.

Still, the entrepreneurs come, as do the VCs and the Wall Streeters casting about for the Next Big Thing, placing bets before the next spin of the wheel, visions of IPO glory dancing in their eyes.

Handwriting about IPOs and tech bubbles, I thought of heading down to Wall Street for a little thematic cocktailing, but stumbled across El Toro Blanco (“the white bull”) in the West Village, and Dream Baby Bar in the East village, both of which struck as metaphorically appropriate.  

Caffeinated fuel was in the form of “Alphabet City Blend” from Ninth Street Espresso in the East Village.

Caffeine Confusion: 9th Street Espresso, located on 10th Street.

Caffeine Confusion: 9th Street Espresso, located on 10th Street.

 

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